Social Ecosystem

Social Ecosystem

We live in a more ‘connected world’, and very few organizations can ignore this growing trend. The Global University Alliance (GUA) is an open group of academics with the ambition to provide both business and academia with state-of-the-art insights into the phenomena of the Social Ecosystem, and the usage of it.

What many organizations are not realizing is that this is not only about a temporary technical shift, nor a business or economic shift. This is more of a humanitarian shift, and that shift affects technology, business and economies. It is a digital mindset revolution that is fundamentally transforming and effecting the way organizations are doing business.

These Social Ecosystem concepts formally represent knowledge as a set of notions within and across various layers, e.g. business, application and technology, and the relationships between those concepts. The research around the Social Ecosystem includes among others (some examples below):

  1. Social Enterprise
  2. Business Model of Social Media
  3. The Organizational Construct of Social Media
  4. Social Networks
  5. Social Media Channels
  6. Social Media touchpoints
  7. Influencer Decision-making Cycle in Social eCommerce
  8. Social Media CRM-Customer Relationship Management
  9. Enable Customer Centricity
  10. Digital mindset
  11. Target Marketing Campaigns with Social Media
  12. The Social Media Information Concept
  13. Customer Profile Data
  14. Social Media & Big Data
  15. Social Media Layered Architecture Way of working
  16. Social Media and BPM
  17. Social Media Flows (process, information
  18. Social Media Decomposition & Composition Method
  19. Social Media benefits
  20. Social Media Notations

With the Social Ecosystem work in the Global University Alliance, we promote a new way of thinking, working and modelling and governance. The Social Ecosystem concepts are built into the different Enterprise Standards and then shared and published as an open standard in the LEADing Practice community. Thereby we enable all organizations to take forward these common best and leading principles to identify, create and realize value.

The Enterprise Semantics research contacts are:

Research Coordinator:
Professor Zakaria Maamar
Zayed University, Dubai, U.A.E.

Global University Alliance Coordinator:
Professor Mark von Rosing
Head of Global University Alliance, Denmark

LEADing Practice Coordinator:
Georg Etzel
LEADing Practice, Co-CEO

The members involved in this work have been a team that includes academics, researchers and analysts:

  • Business Ontology, Wim Laurier
  • Enterprise Semantics, Simon Polovina
  • Business Model, Mark von Rosing
  • Information Management, Hans Scheruhn
  • Value & Performance Management, Maria Hove
  • Enterprise Engineering, Maxim Arzumanyan
  • Enterprise Modelling, Ulrik Foldager
  • Measurement & Reporting, Ulrik Foldager
  • Social Business Process, Zakaria Maamar